Rivers-
Genre:
The genre of the music video is indie rock and is also the genre of the artist.
Representation:
The representation in the piece is a stereotypical view on gender. The view is stereotypical because it shows the woman not being able to cope with her emotions and acting out of impulse and killing herself, the male is also seen to be more dominant as he is trying to look for her to save her from her 'dark place' which has connotations of the male being stronger than the female.
Narrative:
The narrative revolves around love and how things went from good to bad very quickly. The narrative leaves both parties alone in depression with nowhere to go, however the male decides that he is going to make things right as he misses his love, only to find that she couldn't take it and has committed suicide, who then comes back to follow him around as a ghost for the rest of his days because she still loves him.
Visual codes:
'Within without within without' when the lyric is sung there is a pan around both of the characters which changes between, for instance 'within' is on the woman 'without' is on the man. I believe this works because it allows the audience to understand that no matter what he is still thinking about her and that she played an important part within his life, which connotes that the split pan between them both is how both characters are feeling about each other, for instance they are stood in the same place, which means that they missed each other in seconds.
Technical codes:
The use of effects are good within this piece as they take into account their lighting, and have placed effects on certain points in order to lay it out to the audience that, the lighter looking shots were the times the couple were happy, and the darker looking shots is how things are now they have separated. They have only used a higher quality effect in use to lighting when they show flash backs to the couple together showing clear connotations that both the male and the female protagonists were indeed happy with each other, and now that they are not together, their world seems darker. ( 1:23- 1:25)Audience:
The music video, personally i would place at a PG level rating as there are no dominant cause of threat or scenes that a viewer may find disturbing, apart from when the female protagonists commits suicide. The overall narrative is recognizable to most as we have all had a lover/friend who we were deeply connected to, and to then wake one day and to not be with them anymore, meaning that audience members will most likely enjoy the music video as they are able to link themselves to the characters within the narrative, and would most likely look into buying the product as they would be able to listen to the lyrical meaning to the song 'Rivers'
Can't Hold Us-
Genre:
The genre of the music video is comedy, and the genre of the song and artist is hip-hop rap.
Representation:
The representation in the video relies on the representation of stereotypes that we have all grown up to believe, for instance we have grown up to believe that thieves all wear a black mask and white and black striped clothing. The video does not show specific representation on class, age etc... but makes subtle comments on gender as male protagonist did not check which bag he took which falls into the positive representation of males not thinking before they act.
Narrative:
The narrative is about how a man takes the wrong bag from the table and the thieves chase him to get it back, the two thieves end up in jail and the man returns home to notice that is not his bag.
Visual codes:
The music video is set out to look as though it has come out of a comic strip, with certain points in the narrative to be frozen with a cartoon effect, such as when the two thieves notice they have the wrong bag ( 0:45) The effect works as the genre of the music video is comedy, and as well as having the two thieves in stereotypical black and white stripes with masks, it allows audiences to know that the group have decided to have fun with their piece and to create a music video, to not reflect every single lyric, but to entertain the audience instead.
Technical codes:
The use of spelling out 'Independent' across the screen as the artist speaks works as it draws attention to the lyrics and makes the audience listen and understand what the lyrics are about, seeing how the narrative is something different for most of the music video. The music video also works with movement, as the editing is cut to work with the music, for example (1:45) one of the thieves is seen to be limping behind, and the jump cuts to then show the thieve falling on the floor matches that of the beat with the song and also the tempo of the lyrics, meaning that the creators took into detail what they should be looking for and the succeeded.Audience:
The audience for this video would have no age restriction because the music video does not show any signs of themes or signs of any disturbing nature (apart from the dead bird which is only shown briefly) or inappropriate behaviour. The music video is comedic and is a source of entertainment that audience members can have pleasure watching multiple times.
By doing these analysis on other students video's the analysis' will aid me to come to my own music video because they are my own age and open to the same equipment as myself, meaning that I now have a more realistic out take on how and what to do my music video on.
No comments:
Post a Comment