The key conventions that can be spotted in more than one music video can be used to identify to audience members that the music video is from a certain artist, for instance 'The White Stripes' always have their instruments in their music videos.
- Examples used from 'Seven nation army' and 'Icky Thump'
A music video can also be used to lead on and/or convey a theme the artist believes is within more than just one song, for instance Beyonce used a black and white filter in 'if I were a boy' and 'single ladies'Group's or band's music videos always show the band lip syncing with dancing with various shots of the group, such as close ups and long shots.
One direction are always shown within their music videos like this. Boy bands are also shot to be having fun to connote that they are youthful, which is also shown in all of their videos.
-Examples used are from 'What makes you beautiful', 'Best song ever' and 'Midnight memories.'
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