Plan for my digipack (one)

^ This is an image that I have taken for my possibly locations in order to look at a certain design idea. I'm not saying that this is the best photo for the design, or the best looking design, but for an idea it allows me to look at how certain imaged have to be placed in order to look as though they form the picture, not a jumbled puzzle.

This exercise has aided me because now when it comes to actually producing my digipack, I will be have first-hand experience at how not to make a digipack, so then when it comes to my final design, I will have the best possible digipack from my artistic knowledge (which should be somewhat better than this)

Analysis of a digipack from my Artist

 

 

 

All the Little lights:

A lot like the music advertisement, this digipack shares the same design, colour and typography which creates a link so audience members can understand and recognise the artist's merchandise. However, the digipack released by the artist included the acoustic versions of his songs on a different cd, which was different to the packaging of the original design used on the cd as well as the cover itself.

 

The bonus cd uses the colours pink and purple instead of the blues and greens seen on the cover, which shows connotations of the content of that cd to be softer than the rest of his album, which would make sense because it's an acoustic cd. The design of the shadow still stays the same which shows connotations of cd content to be the same as that of the entire album (meaning in this case the songs) which allows audiences to understand that it is still the artist's work, just an acoustic version.

 

The original cd uses the colours of green and blue which shows connotations to the audience that the artist is calm and that the content is relaxed and calm, allowing audience members to know what type of music they would be listening to. The shadow again stays constant between the design, however the shadow of the tress have 'little lights' in them which links to the title of the album, and also a track on the album  'All the little lights' which would allow the audience to recognise the artist's work when buying his album and any other merchandise which could be released.

Real media text in a music video

By doing this exercise I was able to gain an understanding on elements to music video's that I would have to use and also think about when I come to creating my own.


Little Things
 
 








Fancy:

Roar:

Lyrics (Bloodstains)

I decided to set out an order for performance for my actors to understand which sections to learn. I chose this layout because this is the layout on the original tack, and therefore as I am using the original I needed my actors to learn the correct sections, otherwise when I came to post-production, I could be faced with problems, such as the male actor lip syncing to the females vocals. This has allowed me to be organised with regards to my actors, and will avoid any problems with the actors learning their scripts.

Pitch idea based on lyrics

As an exercise we were given a set of random song lyrics, and then asked to pitch how we would then show these lyrics if we were to then make a music video to the song.

This exercise will help me because it will give me some practice for my own chosen song because it allows me to then understand how lyrics are very important within a music video, and how I can use shots, locations etc..to reflect the lyrics in the most effective way.

 

 

The song is about how the artist is finding it hard to ask the girl out, and explains how he succeeded over time. This song is by Craig David 'Seven Days'

Music Art advertisement

The Music advert i have chosen is Ed Sheeran with his first album '+' from 2011 

This will help me with my research as it has allowed me to look at a professional music advert poster, and therefore I can use elements of the poster on my own, for example, the placing of the text.  

Music Advertisment Analysis

I have chosen Jack Penate with his album 'Have i been a fool' in '2007'

This will aid me when it comes to my own advertisement because I will be able to use elements of the one above in my own work, meaning that the ending outcome will hopefully look as though my work is professional in order to achieve the best possible grade.

Lyric analysis and their importance (bloodstains)

This is my first idea of what I could possibly do with my lyrics and what I would like to show within a music video. This exercise will aid me with my own narrative as it allows me to be creative and also starts me off with initial idea for my music video. Lyrics are important within a music video because when reflected by the video, they can show such a deeper meaning to audience members which then allows them to convey emotions towards characters and also to the song itself.

The song is all about how the couple are realising that their current situation is not working, and how they both feel that they are limited and not happy anymore. I am using this in my narrative of the wife/ female partner, as she comes to the realisation that she is not happy without her husband/ male partner, and therefore she corrects the situation and joins him on the other side.

Digipack Analysis (1-3)

Although the design is simple, it still shows everything that it would need to show in order to appeal to audience members, for example all the information is still shown that the audience would need to know, and there is still a pattern and theme that would relate to the music the cd holds. The colour is gold and blue which are quite elegant colours and show connotations of peace, which also shows connotations of what the overall album will contain, the font as well has grace and elegance which connotes the artist/band will have the same airs and graces as the digipack. The image used is based upon flowers and wildlife which shows conventions of indie pop which shows that that is what the artist/band is also a part of that genre, which allows audience members to understand what type of genre the music is.

This design is different to other designs which, if I was to sell my product, would already stand out to the public because it's not a normal three fold pack. This means that it would be more likely to attract audience's attention compared to a simple three fold. The colours used are basic and complement each, they also match the font colour and style, for example the font looks as though it has been hand written which shows connotations of the album being personal, therefore allowing the audience member to link themselves to the issues faced within the songs, for example a failed love. The images used on this digipack shows birds flying away which connotes that themes presented within this album could be about breaking free from their situation they find themselves in, meaning that the digipack, it's overall design and the album content link together and fit under the genre key conventions of 'indie pop' as locations used in such genres include woodland/ elemental surroundings, and this digipack shows birds flying free under a lake, which links with the water element.
 

  

I like the attention to detail on this pack as it allows the audience to know exactly who the cd is by and also gives an idea of what the album is about, for example the design shows hands being held, which connotes that the album is about unison and relationships. The colours used on this design are earthly colours, meaning that the colours connote that the album is going to be 'close to home' as they will be exploring elements of realistic problems, such as relationships, which is shown by the images. The font used is easy to read and works well with the conventions of the band (indie pop/rock) the font as well as the images (of the band in a field) also applies to the key genre conventions of indie pop, which links the band, digipack design and most likely the content of the album together, so audience members understand what they are going to be listening to and will not be disappointed, if they already like the band, the script isn't for everyone.


By looking at these digipacks, this will aid me for when I come to do my own as I now have an understanding of how important font, imagery etc... is when trying to appealing to the target audience of my music video.

What is the importance of a Digipack and a Magazine Advertisement

A digipack usually made out of cardboard and/or plastic which is able to hold a CD or DVD which is used as the merchandise of the artist, for instance, the artist passenger, also my chosen artist, released his first album to the public (all the little lights) in  digipack in the style of a book, containing lyrics, and the two Cd's of his work, acoustic and non-acoustic.
A digipack is important because it promotes the artist and also appeals to audiences, as most CD holders, are not of the style above, meaning that audience members are more likely to be attracted to the digipack, it is also a means of linking the artist to multiple items of merchandise, for instance, music videos, iTunes artwork and posters etc...

 

 

A music advertisement does what it says on the tin, and will give out information that audience members will need for the up-coming album from an artist/band that they like and listen to. The music advertisement will most likely consist of just enough information to keep the audience in the loop, but also wondering what the album will entail, for example, just telling the audience the album's name and the date the album drops.

The music advertisement is important because it also allows the audience to create their own hype about the album release, for example the use of placing a social network site on the advertisement means that the audience can they learn more stuff and talk about the advertisement and the band with others who are waiting for the release. It is also a way of letting people, who possibly aren't the target audience to be involved and promote the band, meaning that their audience would multiply and therefore work in favour of the band/artist.

By doing this it allows me to identify key aspects of a digipack and also a music advertisement, which will then aid me on my own work when it comes to creating my own digipack and music advertisement.


references- Google images

Cultural effect model- how could i apply this to my own work?

The Cultural effects model looks at mass media and what effect it has on the audience, entwining with the audience theories we have looked at, such as the two step flow and the hypodermic needle theory(although this theory is out of date and not often used).


This theory looks at the argument that the media's influence on it's audience on long periods of time can influence how the audience look at society and also how they can think, for example the representation of the female gender has changed how it was viewed 20 years ago to how we view the 'ideal woman' now (eg the change from Marylyn Monroe to such 'role models' as Miley Cyrus)

 By taking this theory in practice to my own work, I would say that I can use this theory in a positive way. My narrative is all about how a woman cannot live without her man, and does indeed go to extremes to be with him again, I know she does this by killing herself, i'm not suggest that's what I want people to do, quite the opposite. What I would like to do is to show the message of how love, true love is not uncommon if you look in the right places, and when you find it, do hold on to it and try your best to not let it go, for instance this message can be shown with the idea that the woman and man have broken up (pretend in MY narrative he did not die) and it shows how the woman is then being rational and intellectual by trying her best to fight for what she loves (pretending that she doesn't kill herself, like she does in MY narrative)




- By looking at this theory it has allowed me to then understand what I would need to do in order to send out a message in my music video when I come to creating it, meaning that hopefully this will aid myself so  I can achieve the best possible grade.

Lip syncing: What is it and it's importance

Lip Syncing is used is most (nearly all) music videos by the artist/ band of the song in order to give the illusion of a live performance (or sometimes everyone, for instance Nickleback with their music video 'Rockstar' shows groups lip syncing to the song)




If a music video is to be shot in slower motion, then the artist/band will lip sync to a faster version of the song so when the track is slowed down, the lip syncing won't be out of time with the track

'Story of my life' by One direction used this for the entire video which is explained on their behind the scenes video shown below

 



Lip syncing is important because it allows the audience to feel as though they are watching their artist actually perform rather than just watching them do exactly what they are doing (the illusion is the thing that they prefer to see) meaning that if the audience want to see them performing live, then record labels will always show lip-syncing because it attracts an audience to which they want to see.