Friday 1 August 2014

Lip syncing: What is it and it's importance























Lip Syncing is used is most (nearly all) music videos by the artist/ band of the song in order to give the illusion of a live performance (or sometimes everyone, for instance Nickleback with their music video 'Rockstar' shows groups lip syncing to the song)




If a music video is to be shot in slower motion, then the artist/band will lip sync to a faster version of the song so when the track is slowed down, the lip syncing won't be out of time with the track

'Story of my life' by One direction used this for the entire video which is explained on their behind the scenes video shown below

 









Lip syncing is important because it allows the audience to feel as though they are watching their artist actually perform rather than just watching them do exactly what they are doing (the illusion is the thing that they prefer to see) meaning that if the audience want to see them performing live, then record labels will always show lip-syncing because it attracts an audience to which they want to see.

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