Monday 15 December 2014

Final Music Advertisement



I decided on this to be my final music advertisement because the background image shows both of the actors representing the artists (Kate Noon and Passenger) and also the characters they take on during the narrative. I edited the photo to fade in colour towards the male actor side to show connotations of the males having darker intentions towards the female (e.g. that he leaves her in the end of the narrative.) The text is in red to symbolize blood as the non-dietetic soundtrack used in the media product is called 'bloodstains' therefore showing link to the audience towards title and product. This product also creates links with my advanced portfolio task (music video) through the actors costume as they are seen wearing this during performance shots (e.g. lip syncing)

I've decided to give very little information on the track and it's album because it creates below-the-line advertisement from adoring fans, which is why i have supplied social networking sites with the title to follow (@passengeroffical). I have also supplied the Apple download icon to allow audiences to know where to download the track and the album when it it released, which i also supplied the release date.

There are also ratings from believable companies such as XFM radio (which plays a lot of passenger's music and music which relates to the audience demographics of an indie pop genre) and Billboard music which passenger made it to number one with pop song 'Let Her Go'. I added these in order to sell the song to audience members to assure them that the song is of good quality and is thought highly of from respected music stations and companies.  

Black crow records is also shown in plain sight (under ratings) to allow audiences to know which record company the song and album belongs to.

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